Sales Tracker Templates

Sales can be defined as the act of selling a company’s products or services to its targeted clients. A sale is related to the number of items to be sold in a given period of time. The items in sales include:

  • Finished products directly to the clients.
  • Raw materials for further processing.

Thus, a sale is basically a transaction of good between two parties, where one party sells and the other buys.


A company hires sales representatives to sell out its products via emails, personal meetups or telephonic calls. The activities and target achievement of these sales representatives are monitored by the sales manager. Individuals with the highest number of sales are awarded by the company in the form of a bonus.

Most of the businesses use online sales tracker to analyze their business. Online sales tracker gives an overview of the sale activities within a company. It shows different trends in sales in different periods of time. At the end of every month or quarter, all the sales representatives along with their sales managers meet and give their reports on their sales and earnings individually.

The online sales tracker is beneficial if an individual is a sole proprietor and selling things out or even if the person is working for a company as a sale executive/ representative.

Before the introduction of computerized sales reports, the companies used to record, maintain and search for the sales manually. The process was hectic and tiring. Tracking down the sales of different products, from different outlets of the same business is not easy. Online software for recording the actual sales over a period of time, made it easy both for the sales representatives and the managers. Using daily, weekly, monthly or quarterly sales trackers with the sales teams is an important action to increase the performance of individuals and company.

An online sales tracker gives more time for sales and reduces pressure from the team. It analyzes the sales funnel and determines the best decision to be implemented and the best action to be taken by the marketing and sales team.

Structure of an online sales tracker:

An online sales tracker is easy to understand and use. It highlights:

  • Income and profit per each item in the form of bars and pie charts.
  • It gives a detail view of cost and profit gained on the sale of each item. It highlights; the total number of items sold, total revenue.
  • The tracker also includes the shipping charges per item.
  • The tracker keeps a record of returns if any.
  • It has a column of total income per item.

While designing and implementing a company’s online sales tracker, it should be such that salespersons are pushed and motivated to find and grab sales opportunities. A company can get a competitive edge over its competitors. Different companies have different tools depending on its structure and products it sells. The best online sales tracker can be one, which best fits your company’s structure.


Sales tracker template for Excel